Apple discontinues its latest iPod model

Apple Inc.’s iPod, a new device that revolutionized the music and electronics industries more than two decades ago, is gone.

The company announced on Tuesday that it will no longer ship the iPod Touch, the last remaining in the product line, which was first launched in October 2001. The touch screen model, launched in 2007, will remain on sale until deliveries are on.

Apple has released several versions of the iPod over the years, but the product is gradually being overshadowed by other devices, most notably the iPhone. This led the company to launch the models in 2014. At that time, the company stopped producing the iPod classic, a version with a click wheel and a small screen that was more like the original version. In 2017, Apple stopped producing the smallest music players, the iPod Nano and the iPod Shuffle.

The iPod Touch, popular as a cheaper alternative to the iPhone, lasted a few more years. The facility was last updated in 2019 and costs $ 199. Compare that to the cheapest iPhone in Apple’s portfolio: SE, which costs $ 429. But with so many other ways to get music, Apple no longer considers this product necessary.

“We create a unique music experience for all of our products, from the iPhone to the Apple Watch to the HomePod mini and to the Mac, iPad and Apple TV,” said Greg Joswiak, Apple’s senior vice president. in global marketing.

The iPod, introduced by Steve Jobs, was honored for helping Apple turn a nearly bankrupt company into a $ 3 billion monster. The iPod laid the groundwork for the development of the iPhone, iPad and AirPods, products that now make up most of Apple’s revenue.